Marketing Consulting Services
Marketing Consulting Services will be a secondary service stream within INSTANT METRIC. This service branch will provide marketing consulting to clients to optimize their online outreach and determine their marketing strategies. This will be complimentary to the software service, as it could allow existing users to further explore the software’s functionality, or it can expand the user base by first providing consultation.
SEO Support
This service includes auditing a clients’ website to identify strengths, weaknesses, and opportunities, determining specific Website Optimization strategies moving forward. It also includes Keyword research in which the best way to implement keyword marketing strategy is determined to increase traffic and overall performance of a clients’ website. Further SEO analyses are performed including website traffic analytics, keyword analytics, domain backlink profile, SERP position, and SEO audits.
Website Development support
This service builds and designs website functionalities for each client. This includes a range of services based on client needs, including starting from web coding and building the website from the start, web designing including graphics, and web copywriting writing the most appropriate and marketable content for each clients’ website. Each of these features helps to design a website most optimal for clients to expand their online marketing.
Paid Advertisement support
To further expand a clients’ online presence, this service will also be assisting with paid advertisement marketing strategies. This includes identifying competitors' paid advertisement strategies and evaluating paid advertisement strategies that are customized for each client and their specific needs and budgets.
Social Media Advertisement support
There will also be additional marketing support, by assisting a client with their social media advertisement, which is increasingly becoming more important. This may especially be beneficial for smaller companies with older owners or employees to help them navigate and find appropriate advertisement strategies, including on social media sites such as Instagram or TikTok.