Performance Marketing
CPC and CPM campaigns optimised toward your target cost per lead, acquisition, sale or ROAS.
- CPC & CPM media buying
- Goals: CPL, CPA, CPI, CPS & ROAS
- AI optimization recommendations (AAO)
- Offer & funnel optimisation
AI media buying, made conversational. Buy traffic on CPC or CPM, tell Instant Copilot your goal, such as a cost per lead or a return on ad spend, and get clear recommendations to reach it. Every click and conversion is tracked in real time.
Instant Metric is a digital advertising and performance marketing company with offices in Canada and the USA. We work directly with advertisers (brands, app owners and businesses that own the offer) to bring them customers, leads, installs and sales, and we tie every campaign to a result you can measure.
You buy traffic on simple, transparent terms: per click (CPC) or per thousand impressions (CPM), from a prepaid balance. You choose what success means, whether that's cost per lead, cost per acquisition, cost per sale, cost per install or ROAS, and our optimization engine, AAO, works toward it with recommendations you approve. You get strategy, media buying, creative, tracking and optimisation from one team, plus an in-house web and app development unit that builds the landing pages and products your campaigns send traffic to.
We help advertisers grow the metrics that matter (revenue, qualified leads, active users) with campaigns that are transparent, measurable and built to reach the ROI they need.
We want to be known for straight answers, clean traffic and results that hold up after the campaign ends, not just good-looking reports.
You see where your traffic comes from, what it costs and how it converts.
We commit to agreed KPIs and pricing, and we own the outcome.
We screen traffic for fraud and low-intent sources before it reaches your funnel.
Fast launches, quick feedback loops and weekly optimisation.
We reach people who show intent, across search, social, native and email.
Only fraud-screened sources and tested creatives, with every click tracked.
The sign-up, lead or install you pay for, validated in real time.
Postbacks link every sale to its source, so budget goes to what converts.
Full-funnel marketing under one roof. Every service works toward the same goal: better numbers for your business.
CPC and CPM campaigns optimised toward your target cost per lead, acquisition, sale or ROAS.
Instant, high-intent traffic from search engines, with every click tracked back to revenue.
Scroll-stopping paid campaigns that reach the right audience on the platforms they use.
Qualified, verified leads delivered to your sales team or CRM in real time.
User acquisition for apps, focused on users who stay, engage and pay.
Targeted, personalised campaigns that reach customers directly with the right offer.
Accurate tracking and clear reporting, so every decision is based on data.
Build long-term visibility and a brand people recognise and trust.
Our in-house team builds fast, conversion-focused products for your campaigns.
Every advertiser is different. Tell us your goal and we'll recommend the right mix of channels and pricing.
You pay per click or per thousand impressions, from a prepaid balance, at the rate you agree. Your goal (cost per lead, acquisition, install or sale, or ROAS) tells our optimization engine what to aim for. Leads and sales are measured and optimized; they are never an extra charge.
You pay for each valid click to your landing page or app store page.
You pay for each thousand times your ad is shown, on our network and programmatic exchanges.
Set a target cost per lead, acquisition, install or sale. AAO compares your real results against it.
For online stores: send the order value with each sale and optimize toward revenue, not just clicks.
| Your goal | Usually bought on | What AAO optimizes | Tracked by |
|---|---|---|---|
| Leads (target CPL) | CPC | Cost per lead and per qualified lead | Pixel / postback + CRM status |
| Acquisitions (target CPA) | CPC | Cost per sign-up, booking or deposit | Pixel / postback |
| App installs (target CPI) | CPC or CPM | Cost per install and in-app event | MMP (S2S) |
| Sales (target CPS / ROAS) | CPC | Cost per sale and revenue per click | Order postback |
| Awareness & video | CPM | Reach, CTR, video views | Ad server |
Campaigns run on prepaid credits (minimum ₹10,000 in India; other currencies are shown at checkout). Goals are targets we optimize toward, not guaranteed results. Development and branding projects are quoted per project.
Move the sliders to estimate a campaign optimized toward a target cost per lead. Then send the numbers to our team for a real plan.
A clear, direct process for advertisers who want speed, transparency and results. Timelines below are typical and depend on your campaign's scope.
We learn your product, audience, geographies, KPIs, target ROI and past results.
You receive a channel plan, audience strategy, budget split, CPC/CPM rates and goal targets.
We integrate pixels, postbacks or your MMP, build landing pages and prepare creatives.
Campaigns go live on controlled budgets, and we test audiences, creatives and placements.
We pause what doesn't work, block low-quality sources and put budget behind winners.
We expand into new channels, geographies and audiences while protecting your target CPA.
You work with the team running your campaigns, which means faster decisions, clearer communication and full accountability.
Every campaign is optimized toward your own goal (CPL, CPA, CPS or ROAS), with recommendations explained in plain language.
Sources are vetted and monitored, and suspicious or low-intent traffic is blocked before it costs you.
Track spend, clicks, conversions and effective cost per result live in your dashboard, with no waiting for month-end reports.
We follow platform ad policies and consent-based data practices in line with regulations such as CASL, GDPR and CCPA.
Strategy, creative, media and web/app development come from one team, with one plan and no hand-offs.
Run campaigns yourself or monetise your traffic on the Instant Metric DSP, with live reporting, fraud filtering and transparent pricing.
Accounts are reviewed by our team before going live. Need help getting set up? Talk to us.
Tell us about your business and goals. Our team will review your brief and come back with a tailored performance plan, usually within one business day.
Can't find your answer? Send us a message and our team will get back to you.
A direct advertiser is the business that owns the product or offer, such as a brand, app owner or service provider. We work with you directly rather than through networks or resellers, so communication is faster, tracking is cleaner and margins aren't lost to middle layers.
You buy on CPC (per click) or CPM (per 1,000 impressions). CPC suits most lead, sign-up and sales campaigns; CPM suits awareness, video and retargeting. Then you set a goal, such as a target cost per lead, acquisition, install or sale, or a ROAS target, and we optimize toward it. Leads and sales are measured, not charged separately.
Instant Copilot is the AI assistant inside your dashboard. Ask in plain English, Hindi or Hinglish, such as "why did my CPL go up?" or "where am I wasting budget?", and it answers from your real campaign data. It can also prepare a campaign draft for you to review, but it never launches campaigns or spends your money on its own.
AAO (AI Advertising Optimization) is our optimization engine. It compares your results with your goal and points out wasted placements, strong countries, tired creatives, tracking gaps and a bid range that fits your target, each with the numbers behind it and a confidence level. You decide what to apply, or let AAO Autopilot make routine changes inside limits you set.
No. Nobody can honestly guarantee advertising results. We guarantee transparent CPC/CPM pricing, accurate tracking and reporting, and optimization toward your goal, and we show forecasts as ranges, not promises.
Campaigns run on prepaid credits. The minimum top-up in India is ₹10,000; other currencies are shown at checkout. To get statistically useful data during testing, we usually suggest a larger first month. We'll give you a realistic figure once we understand your vertical and geography.
Through pixels, server-to-server postbacks or your mobile measurement partner (AppsFlyer, Adjust, Branch and others). You can also send lead statuses (qualified, invalid, converted) back from your CRM, so optimization favours quality, not just volume. Everything is visible live in your dashboard.
We vet traffic sources before launch and monitor them continuously. We check for duplicates, bots, proxy/VPN traffic and unusual patterns, and we block poor sources quickly. Unusual patterns are flagged with their evidence and reviewed by our team before any source is blocked.
Most campaigns launch within 5–10 business days of sign-off, depending on tracking setup, creative approvals and landing page readiness.
We are based in Canada and the USA and run campaigns across North America and other international markets, depending on your offer's target geographies.
Partner directly with a team that's paid on performance and obsessed with your ROI.
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